Anchor Text

I have many people asking the same question over and over so I thought I'd post it here.

You see... this site has many members that log on every day and spend hours at a time working hard to build up their reciprocal links. As everyone doing this knows... it is tough and tedious work! It's not that easy to sit there day in and day out trading links but it's all worth it right?

YES! Absolutely worth the time but there is one thing that many webmasters overlook. One of the main contributors to ranking well for a specific keyword(s) is the anchor text. In other words, you have many links pointing to your site but, what do they say?

You should use your keywords in the link pointing to your site. Many webmasters still don't realize the weight this carries with the search engines. We have many customers that pay us to build up their link popularity and others that pay us for text links in our footer (which builds up close to 10k links to your site) and they request the craziest ads.

For instance if your keywords are "ice cream" then the text ad shoud be ice cream

Now the search engines find the words "ice cream" pointing to your site it will give it the impression that your site is about... ICE CREAM.

Even after giving that advice webmasters still request links like "Joe's is the best ice cream and sandwiches in the world!" They've added more words hoping of ranking well for key words "sandwiches" as well as "ice cream". It doesn't work this way. Choosing an anchor text that is very targeted and explains your site better.

I posted an article about a week or so ago explaining a little bit about reciprocal links and this is what I'm saying. The site I mentioned in that post ranked in the top 10 of almost every search engine for the word "condo". This site has over 3 million links pointing to it. ALL of them come from a page about "weather" so you would think (according to the belief of many webmasters and so-called SEO experts) that this would hurt the efforts that they've made to rank well for "condo" related words since the links are not the same "theme".

This is true but the anchor text used was simply "condos". Now you have an anchor text like that pointing from over 3 million websites you are almost GUARANTEED good placement. Of course it doesn't take 3 million links in most industries but you get the idea.

Here is 3rd place on Google:
http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2004-35,GGLD:en&q=condo

On Yahoo!
http://search.yahoo.com/search?p=condos&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt ^ TOP

Posted on 00:09:16 by admin -

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