$4.7 Billion Spent For Search Engine Placement

The Center For Media Research (CMR) reported on the study and projects even more will be spent in North American, hitting $11 billion by 2010. These totals including payments to search engines and search-related media companies, search engine marketing agencies and in-house expenditures in support of those programs. The programs they included covered search engine optimization, organic search engine optimization, and search engine market technology platforms.

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Posted on 01:50:40 PM by chris -

Marketing takes on a new meaning

THE vital role played by marketing has been consistently recognised ever since industries commenced producing goods and services for the end-users, i.e. consumers. According to Drucker (1991), marketing is so basic that it cannot be considered a separate or independent function. Instead, marketing involves seeing the whole business from the perspective of so-called “final” results viz. the customer’s point of view. In other words, business success is not determined by the producer but by the customer. In our increasingly competitive business world, the importance and benefits of marketing to organisational performance has been greatly emphasised as marketing now becomes more critical to the continuous survival and growth of companies. Read More → ^ TOP

Posted on 08:34:35 AM by chris -