PR Tutorial: Try Not To Threaten Bloggers
If you are a software maker producing a product that may be harmful to the hardware of innocent gamers, calling out the whistle-blowing blogger with a lawsuit threat may be generally regarded as a bad move.Read More → ^ TOP
AMD Can Subpoena Firms For Intel Suit
Third parties that received subpoenas from AMD for its antitrust case against Intel had been reluctant to comply, citing non-disclosure agreements with Intel.Read More → ^ TOP
Wikipedia Bans Congress
A one-week ban on IP addresses associated with the US Congress will stay in effect until the Wikipedia Foundation can collect comments on abuses of Wikipedia by Congressional staffers.Read More → ^ TOP
Search Engines: Release DOJ Data
After all, as Cory Doctorow et al at BoingBoing point out, if there is no personally identifiable information in the data, there is no reason to keep it from being posted for review.Read More → ^ TOP
Microsoft,Yahoo Among Best Employers
Microsoft and Yahoo scored a place on Fortune Magazines "100 Best Companies To Work For" list for 2006, but the company known for its free meals and volleyball games didn't make the group.Read More → ^ TOP
Google's Reputation Precedes Itself
Among the most visible companies in America, Google has become the most recognizable brand in technology too.Read More → ^ TOP
Microsoft Cutting Government Red Tape
Microsoft's chairman and chief software architect Bill Gates wants to see governments worldwide embrace the cost-savings available by implementing stronger IT infrastructures.Read More → ^ TOP
Gonzales V. Google Date Set
Judge James Ware of the US District Court in San Jose will hear arguments on February 27th from both sides over Google's refusal to comply with federal subpoenas from August 2005.Read More → ^ TOP
MSN Spaces Clears Space For Ads
Bloggers who use MSN Spaces for their posts can place advertising on their blogs now, with options for Amazon associates and Kanoodle ads offered.Read More → ^ TOP
Microsoft Defends Decision to Give Up Search Data
Microsoft is on the defensive over its decision to hand over search data to the U.S. government, saying the company would never compromise the privacy of its customers.Read More → ^ TOP
Yahoo decides it can compete with Google after all
SEARCH OUFIT, Yahoo, has backed down on a statement made by its top officers that the company was conceding its number one spot to Google.Read More → ^ TOP
Leahy Calls For DOJ Google Explanation
US Senator Pat Leahy (D-Vt) has sent a written request to US Attorney General Alberto Gonzales for more information about Justice's legal action against Google.Read More → ^ TOP
Yahoo Search Execs Blast CFO Comments
One may feel sorry for Yahoo CFO Susan Decker, whose comments in an interview regarding Yahoo's place in the search world, ie second to Google, have generated a heated response in the Yahoo Search Blog. Maybe Decker's comments in her chat with Bloomberg were taken out of context, as some bloggers have suggested.Read More → ^ TOP
Yahoo Yields Search Game To Google
Yahoo has admitted to something thousands of search engine users already know: it's not going to beat Google at search dominance. Game. Set. Match. Google. The best way to read the Bloomberg report on Yahoo's fall from the search game would be with a glass of champagne and a dish of strawberries and cream, Wimbledon style.Read More → ^ TOP
MSN Search Users Not Buying Explanation
Ken Ross, general manager for MSN search, posted about MSN's cooperation with the Department of Justice subpoenas, but quite a few commenters disagree with the company's stance.Read More → ^ TOP
No Justice: Google Stock Plunges
The analysts who recently advised clients to sell Google have been proved prescient, as Google's now-public fight with the Department of Justice has led to a sell-off.Read More → ^ TOP
White House Seeks Google Records
A scenario long feared by privacy advocates over Google's voluminous storage of millions of pieces of information on user searches arose as Department of Justice lawyers asked a federal court to compel Google's cooperation with their requests.Read More → ^ TOP
Google Speaking The Spam Language
Matt Cutts announced last week that Google will take a closer look at web pages in languages besides English, and woe be unto those who run afoul of Google's quality guidelines, available in several languages.Read More → ^ TOP
Yahoo Spanked By Investors Over Ads
Those weren't warm overtures coming from Wall Street when Yahoo announced gaudy earnings that didn't beat investor analysts, and the biggest problem may come from lagging behind in relevance for contextual advertising.Read More → ^ TOP
How to Choose Your Affiliate Program Wisely
Are you looking for an affiliate program to start your home business? Consider these criteria to make sure you are not wasting your time! Read More → ^ TOP$4.7 Billion Spent For Search Engine Placement
The Center For Media Research (CMR) reported on the study and projects even more will be spent in North American, hitting $11 billion by 2010. These totals including payments to search engines and search-related media companies, search engine marketing agencies and in-house expenditures in support of those programs. The programs they included covered search engine optimization, organic search engine optimization, and search engine market technology platforms.Read More → ^ TOP
8 Ezine Advertising Mistakes To Avoid
These are several important lessons I've learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid:Read More → ^ TOP
Yahoo Puts Sponsored Links In Movies
Paid listings that appear in certain Yahoo Directory categories get highlighted as sponsored links, related to the specific category details as they do in search results. Read More → ^ TOPMicrosoft To Google: It’s On!
Microsoft is planning to release an assault on the search advertising industry this coming June, according to the Associated Press. Pulling from the Chinese research leg of the company, the Beast of Redmond aims to add highly targeted and contextual next-generation search marketing technology to its weapons cache to continue its bout against the new nemesis found in Google. Read More → ^ TOPMarketing takes on a new meaning
THE vital role played by marketing has been consistently recognised ever since industries commenced producing goods and services for the end-users, i.e. consumers. According to Drucker (1991), marketing is so basic that it cannot be considered a separate or independent function. Instead, marketing involves seeing the whole business from the perspective of so-called “final” results viz. the customer’s point of view. In other words, business success is not determined by the producer but by the customer. In our increasingly competitive business world, the importance and benefits of marketing to organisational performance has been greatly emphasised as marketing now becomes more critical to the continuous survival and growth of companies. Read More → ^ TOPIBM, Not Google, Scares Microsoft
As the Consumer Electronic Show begins, Bill Gates disclosed Microsoft's real threat in the world of technology, and it isn't a bunch of Googlers dithering over the morning smoothie selections in Mountain View.Read More → ^ TOP
LA Times Stirs Yahoo Rumors
The same article that led to Google and Wal-Mart denying a Google PC distribution deal was in the works has also given a boost to options trading on Yahoo after claiming Yahoo dismissed a Microsoft takeover bid of $80 billion as too low. Read More → ^ TOPGoogle Box May See CPM Ads
The Consumer Electronics Show in Las Vegas may feature an entrant in the new gadget arena with a big G on the side of the box; we're guessing CPM ads will be a feature in the Google Box too.Read More → ^ TOP
